As musicians are honing their musical talents in an effort to win audiences, social media is increasingly drawing attention away. Today’s tech-savvy consumers are growing accustomed to receiving entertainment in short, free bursts, rather than enjoying an hour or more of a performance at a concert hall or auditorium.
To reach today’s audiences, it’s important musicians at all levels learn to leverage the internet to spread information. Whether it’s sharing information about how your orchestra is progressing or getting the word out about an upcoming event, sites like Facebook and Twitter can be a great, free way to accomplish your goals. Here are a few ways musicians can harness the power of social media.
Sponsor a Contest
One way to get the word out about your music is to host a contest. Offer a reward in exchange for a like or share. This will help build your audience at the outset so that you’ll have readers whenever you post content or news.